Alchimia Studio works on the commercial direction of operating businesses and new projects.
For existing businesses, we analyse the market, positioning, offer structure, channels and communication, identifying where action is needed to improve results, margins and continuity.
For new projects, we evaluate the target market, positioning, product and service assortment, commercial structure, launch campaign and digital communication.
The work starts from the market and moves towards operational launch and ongoing support.
Our approach combines analysis, development and communication strategy into one operational direction.
We start from market logic, positioning, offer structure and working tools in order to build stronger, more coherent and more measurable growth paths.
Every decision must follow a precise logic. Growth is not built through noise, but through structure, direction and continuity.
Consolidated experience in specific operational areas:
Market Analysis · Positioning · Offer Structure · Buying Budget · Assortment · Launch Channels · Visual Merchandising · Franchising
Lavazza — Visual Merchandising · Large-Scale Retail · Lombardy
La Rinascente — Bazaar 20 · Milan Duomo
Metro / IGD Italia — Sportswear Project
Fiorucci — Women’s Line Restructuring
Levi Strauss & Co. Italy — Franchising Project · Italy
Fininvest Diversificazioni — Analysis of European Franchising Systems
Finish Line — Retail Development · Brand Selection · Buying Budget
Nike · Adidas · ASICS · Reebok — Assortment · Reassortment
Anamik LTD — Delivery & Parcel Services · Corporate & Institutional Clients
From these areas, the Alchimia method was developed:
reading the market, defining the offer, choosing the positioning, building the launch and supporting the project on an ongoing basis.