Before communicating,
you need to know what you are selling
First, we verify whether the conditions to start are in place: target market, size, demand, competitors and available space within the chosen positioning range. Then we define the offer: products, categories, number of references, assortment breadth and depth. Only then can we determine whether the store is sustainable, replicable and on what scale; and subsequently design development, franchising, communication and digital marketing. Without this preliminary assessment, everything else is simply activity without foundations.
Every project follows a precise sequence: we analyse the market, assess demand, competition and positioning, and define a sustainable and profitable offer. Only then do we build the commercial model, the development plan, the communication strategy and the digital marketing tools required for growth.
First, we assess whether the conditions are in place to move forward: target market, market size, demand, competitors and the available space within the chosen positioning range. We then define the offer: products, categories, number of references, assortment breadth and depth. Only at that point can we determine whether the retail concept is sustainable, replicable and at what scale; we can then design its development, franchising strategy, communication and digital marketing. Without this preliminary assessment, everything else is simply activity without solid foundations.
Market, category, competitor and positioning analysis designed to identify growth opportunities and market entry potential.
Output: a structured market overview outlining challenges, opportunities and key operational priorities.
Initial analysis of the category, demand, competitors, market positioning and early operational opportunities.
€800–1,200 one-time fee.
Structured analysis of competitors, channels, price ranges, target audiences, differentiation factors and commercial challenges.
€1,500–2,500 per project.
Analysis of the local market, catchment area, potential traffic, site selection, competitive environment and key commercial priorities.
€2,500–5,000 per project
Our analyses can be applied to active markets, new sectors, commercial formats, retail networks, local services and digital projects. Each analysis is built around the client’s specific market, with an operational goal: to identify where to intervene, what to correct and which commercial direction to follow.
Regular updates on market data, positioning, commercial priorities and operational opportunities.
€300–700 per month.
Assessment of the current assortment structure, category balance, price ranges, depth, margins and commercial coherence.
£750–1,000 one-time fee
Development of buying plans, category restructuring, budget allocation, assortment optimisation and commercial priorities.
£1,500–2,500 per project
Ongoing support for buying decisions, assortment control, category performance, margin monitoring and commercial priorities.
£300–700 per month
A long-term partnership focused on assortment strategy, category development, buying decisions, margin optimisation and commercial growth.
Custom pricing based on scope, duration and performance objectives.
Messaging, communication channels, launch campaigns, communication continuity and commercial support.
Definition of the commercial message, tone of voice, value proposition, communication priorities and messaging structure.
£800–1,200 per projec
Planning and execution of launch campaigns, channel selection, budget allocation and customer acquisition activities.
£1,500–2,500 per project
Ongoing communication support to maintain consistency, visibility, audience engagement and commercial relevance over time.
£300–700 per month
Designed for businesses that require a consistent communication direction, with ongoing reviews of messaging, channels, performance and operational priorities.
Sito, landing page, contenuti, campagne digitali, tracciamento, lead generation e analisi dei risultati. Output: struttura digitale, percorso di conversione e controllo delle performance.
Content structure, key messaging and operational guidelines for a clearer, more consistent digital presence.
€1,200–2,400 one-off fee
Copy, page structure and CTA setup for a conversion-focused landing page.
€800–1,500 one-off fee
Digital strategy, content structure, landing page setup and operational guidelines to build a clearer, more organised and more effective digital system.
€2,500–4,500 one-off fee
Ongoing review, testing and optimisation to improve continuity, clarity and performance over time.
€150–350 /month
Comprehensive assessment of the existing model, margins, assortment structure, category mix, store operations, processes, stock, investment requirements, priorities and operational inefficiencies.
€1,500–2,500 one-off fee
Development of the full format structure, EU-compliant contractual framework, operational manual, brand standards, assortment assessment, category guidelines, operational processes and scalability model.
€3,500–7,500 per project
Ongoing support for KPIs, store performance, operational control, management improvements, category adjustments, and strategic direction.
€400–700 per month
Space organization, reading of the offer, product hierarchy, display, customer journey, commercial performance
Layout analysis, customer journeys, hot and cold spots, product readability, and display issues.
€600–€1,200 one-time fee
Redefining spaces, categories, product hierarchies, commercial priorities, and space utilization.
€1,200–€2,200 per project
Periodic review of exposure, seasonality, rotations, promotions, and sales performance.
€900–€1,500 per month
We manage your company’s digital presence through content, editorial planning and regular publishing, keeping channels consistent, active and aligned with your positioning.
Essential content management, scheduled publications, and maintaining presence on selected channels.
€400–€700/month
Definition of the editorial calendar, key messages, recurring content formats, content themes and communication guidelines.
€700–€1,200/month
Ongoing support for publishing, updates, content consistency, channel management and operational reporting.
€1,200–€1,800/month
Periodic review, testing and optimisation to improve consistency, clarity and overall performance.
€150–€300/month