ALCHIMIA SERVICES

Every service is built around a specific operational need.
Understand the market. Define the offer. Select the right launch channels. Build a measurable commercial strategy.

MARKET ANALYSIS

Market, category, competitor and positioning analysis designed to identify growth opportunities and market entry potential.

Output: a structured market overview outlining challenges, opportunities and key operational priorities.

Basic Market Analysis

Competitive Market Mapping

Area & Local Market Potential Analysis

Initial analysis of the category, demand, competitors, market positioning and early operational opportunities.

€800–1,200 one-time fee.

Structured analysis of competitors, channels, price ranges, target audiences, differentiation factors and commercial challenges.

€1,500–2,500 per project.

Analysis of the local market, catchment area, potential traffic, site selection, competitive environment and key commercial priorities.

€2,500–5,000 per project

Market Monitoring & Updates

Markets We Analyse

Our analyses can be applied to active markets, new sectors, commercial formats, retail networks, local services and digital projects. Each analysis is built around the client’s specific market, with an operational goal: to identify where to intervene, what to correct and which commercial direction to follow.

  • Sneakers & Sportswear
  • Apparel & Jeanswear
  • Fitness, Health & Wellness
  • Food, Fast Food & Quick Service
  • Pet Market & Pet Retail
  • Second-Hand, Resale & Pre-Owned Retail
  • AI, Automation & Emerging Business Models
  • Advertising & Launch Strategies
  • Digital Presence & Website Conversion
  • Community Building & Audience Development
  • Finance & Market Operators
  • Gaming, Betting & Industry Operators
  • Franchising Opportunities & Format Development
  • Home, Furniture & Small Furnishings
  • AA+ / AA / A Shopping Centres

Regular updates on market data, positioning, commercial priorities and operational opportunities.

€300–700 per month.

BUYING STRATEGY

Assortment structure, price ranges, buying budgets, assortment depth, margins, stock rotation and commercial priorities.

Output: a structured offer, a clear buying strategy and identified areas for improvement.

 
 

Initial Assortment Audit

Buying Plan & Category Restructuring

Management Control & Ongoing Support

Assessment of the current assortment structure, category balance, price ranges, depth, margins and commercial coherence.

£750–1,000 one-time fee

Development of buying plans, category restructuring, budget allocation, assortment optimisation and commercial priorities.

£1,500–2,500 per project

Ongoing support for buying decisions, assortment control, category performance, margin monitoring and commercial priorities.

£300–700 per month

Strategic Buying Partnership

A long-term partnership focused on assortment strategy, category development, buying decisions, margin optimisation and commercial growth.

Custom pricing based on scope, duration and performance objectives.

MARKETING & COMMUNICATION

Messaging, communication channels, launch campaigns, communication continuity and commercial support.

Messaging Strategy

Launch Campaign

Communication Continuity

Definition of the commercial message, tone of voice, value proposition, communication priorities and messaging structure.

£800–1,200 per projec

Planning and execution of launch campaigns, channel selection, budget allocation and customer acquisition activities.

£1,500–2,500 per project

Ongoing communication support to maintain consistency, visibility, audience engagement and commercial relevance over time.

£300–700 per month

Ongoing Strategic Support

Designed for businesses that require a consistent communication direction, with ongoing reviews of messaging, channels, performance and operational priorities.

DIGITAL MARKETING

Sito, landing page, contenuti, campagne digitali, tracciamento, lead generation e analisi dei risultati. Output: struttura digitale, percorso di conversione e controllo delle performance.

Digital Presence

Operational Landing Page

Full Digital Operating System

Content structure, key messaging and operational guidelines for a clearer, more consistent digital presence.

€1,200–2,400 one-off fee

Copy, page structure and CTA setup for a conversion-focused landing page.

€800–1,500 one-off fee

Digital strategy, content structure, landing page setup and operational guidelines to build a clearer, more organised and more effective digital system.

€2,500–4,500 one-off fee

Ongoing Operational Support

Ongoing review, testing and optimisation to improve continuity, clarity and performance over time.

€150–350 /month

FRANCHISING DEVELOPMENT

Format structure, replicable business model, territorial development, affiliation model, economic sustainability and operational control.
Output: model assessment, replicability requirements and commercial development roadmap.

 
 

Franchise Audit

Franchising Format Development

Ongoing Franchise Support

Comprehensive assessment of the existing model, margins, assortment structure, category mix, store operations, processes, stock, investment requirements, priorities and operational inefficiencies.

€1,500–2,500 one-off fee

Development of the full format structure, EU-compliant contractual framework, operational manual, brand standards, assortment assessment, category guidelines, operational processes and scalability model.

€3,500–7,500 per project

Ongoing support for KPIs, store performance, operational control, management improvements, category adjustments, and strategic direction.

€400–700 per month

Franchising Development Partnership

Three-year structure | performance-related compensation | available only after preliminary assessment.
A high-profile strategic mandate for businesses looking to build, reposition, or scale a franchise model on a solid commercial foundation.
It includes niche and market analysis, positioning, scalability, location logic, format structure, space definition, assortment logic, and expansion principles.
The mandate is structured on a three-year basis, with a minimum objective agreed upon in advance. The 10% success fee applies only to growth exceeding the agreed objective.
This model requires full operational autonomy and is reserved only for businesses with an adequate financial profile, management consistency, and medium- to long-term development potential.

 

 
 
 
 
 
 
 
 
 
 

VISUAL MERCHANDISING SERVICE

Space organization, reading of the offer, product hierarchy, display, customer journey, commercial performance

Sales Space Audit

Exhibition Reorganization

Monthly Visual Management

Layout analysis, customer journeys, hot and cold spots, product readability, and display issues.

€600–€1,200 one-time fee

Redefining spaces, categories, product hierarchies, commercial priorities, and space utilization.

€1,200–€2,200 per project

Periodic review of exposure, seasonality, rotations, promotions, and sales performance.

€900–€1,500 per month

CONTENT & DIGITAL PRESENCE

Essential content management, scheduled publications, and maintaining presence on selected channels.

€400–€700/month

Presenza Digitale Basic

Piano Editoriale & Contenuti

Gestione Canali & Social

Essential content management, scheduled publications, and maintaining presence on selected channels.

€400–€700/month

Definizione di calendario, messaggi, rubriche, contenuti e linee guida comunicative.
 
€700–1.200/mese
Supporto continuativo su pubblicazioni, aggiornamenti, controllo coerenza, contenuti e report operativo.
 
€1.200–1.800/mese
 

PRELIMINARY ANALISYS

Preliminary project analysis to identify market characteristics, offerings, margins, channels, and operational priorities before any intervention.

€300–€500 one-time fee