About Us

Who We Are

Giancarlo Ronchi is an entrepreneur and commercial format developer with over 30 years of experience in retail, commercial network development and business expansion projects.
During his career he collaborated with international groups such as Levi Strauss & Co., Metro Group, Fininvest and Finish Line, contributing to commercial development, franchising and brand positioning projects.
Today he develops growth strategies for companies and local businesses through Alchimia Studio and other entrepreneurial initiatives.

Our Approach

When we manage a company’s social media, the question is not:
“What content should we publish?”
The real question is:
“What do social media actually need to achieve for your business?”
From this we build:
Positioning
Customer strategy
Real lead generation
Long-term retention
The Alchimia Method
1️⃣ Professional and consistent presence
2️⃣ Targeted activation campaigns
3️⃣ Measurable retention and growth

Founder's Bio

During his career Giancarlo Ronchi worked on several commercial and strategic development projects including:
• La Rinascente — GM / Buyer – Bazaar 2.0 Project
• METRO IGD (Metro Group) — Buyer – Sportswear Project
• Fiorucci — Product Manager – Women’s Line
Reorganisation and development of the women’s line assortment.
• Levi Strauss & Co. — Franchising Manager
Development of the Levi’s franchising pilot project in Italy, later expanded in Europe.
• Fininvest S.p.A. – Standa Division — Franchising Manager
Commercial development and diversification projects.
• Finish Line (Top 3 U.S. Sports Retail Chain) — Divisional Director – Retail & Development
These experiences contributed to the development of specific expertise in commercial assortment strategy, retail network management and scalable retail format development.