About Us

From Flight to Business: The Alchimia Method

Alchimia Studio was born from the fusion of analytical logic and visual creativity.
We’ve translated the precision, control, and discipline of flight into a measurable business growth method.
Each project begins with an assortment audit, continues with category restructuring, and concludes with a visual strategy aligned with your brand or store identity.
We don’t sell marketing — we build profit through method, data, and discipline.
“We learned that 20% of products generate 80% of profit.
Our job is to optimize the remaining 80%.”

Founder Bio

30 years of experience in retail, purchasing and brand development.
I worked on key strategic projects including:

– La Rinascente → GM/ Buyer ,- Bazaar 20 project 
– METRO  IGD → Buyer – Sportswear Project
– Fiorucci → Product Manager – Women’s Line Restructuring
– Finish Line (Top 3 US Sports Retail Chain) → Divisional Director / Retail & Development

Today I apply this background to build profitable assortments, sustainable purchasing systems and scalable franchising formats across fashion, sneakers and lifestyle retail.